Selling with Monticello

Monticello was an early pioneer of new marketing and online advertising techniques for listing and selling homes in the Capital Region. Selling your home no longer is about relying on the old tricks of the trade. The real estate market is far too dynamic for any one-size fits all approach. We apply a multifaceted strategy to successfully sell your home, harnessing the full power of the internet. Monticello leverages local media outlets, including the Times Union House of the Week, to generate thousands of views for our property listings. For a list of some of our properties featured in the Times Union, visit our HOTW page.

Here is our not so secret sauce for listing, marketing, and ultimately selling your home.

  1. Evaluate your financial needs and property value and determine the fair market price. Monticello listens to your needs and timeline and reviews the latest sales and trends to determine the list price.
  2. Conduct a value maximization review to determine how to improve the value and showing potential of your home. Monticello assesses your property – inside and out – to maximize the sale price.
  3. Develop a High Definition, 4K, virtual reality scan of your home using our latest Matterport camera and technology. Check out 11 Robin Hill Rd, 8 Haywood Ln, and 2A Lacy Ln as examples.
  4. Aggressively market your home online, in print, and in person. Monticello offers maximum exposure, across several premier real estate websites, including the Times Union online and top placement on,,, and, among other real estate portals.
  5. Hire a professional photographer, to stage and shoot your home.
  6. Develop a customized website that markets the character and highlights of your property with professional photographs.
  7. Create a professional drone video including the inside and outside features of your home. For examples check out 2007 New Scotland Rd, 1058 Lamplighter Rd, and 11 Hampstead Ct.
  8. Design and create a custom brochure to capture your home’s unique character and charm.
  9. List your home on the Capital Region Multiple Listing Service (MLS), covering Albany, Columbia, Greene, Montgomery, Rensselaer, Saratoga, Schenectady, Schoharie, Warren and Washington Counties in New York State.
  10. Review and negotiate on your behalf all offers to increase the sale price to list price ratio. Monticello is no stranger to zealous representation, we use our superior negotiation skills and experience to deliver the right offer at the right price.